news aktuell, a subsidiary of dpa, has launched an exciting new service called „ots Display Ads,“ which enhances its distribution offerings. This initiative allows businesses, organizations, and communication agencies to showcase their PR content on digital screens operated by FRAMEN across Germany. The new service can be booked alongside an ots text-image distribution package and promises impressive reach—up to one million impressions depending on the selected package.
With ots Display Ads, clients of news aktuell can display their text and image content in conjunction with ots distributions on over 11,000 Programmatic Digital Out-of-Home screens located throughout the country. This collaboration with FRAMEN—a company under Axel Springer SE—ensures that these screens are positioned in high-traffic public and semi-public areas such as coworking spaces, gyms, hotels, and fast-food restaurants.
This offering is designed to capture broad attention even for those working with smaller budgets.
The duration of each advertisement ranges from ten to fifteen seconds over a total campaign period of three days. ots Display Ads are particularly well-suited for brief yet impactful messages like event announcements or product launches aimed at boosting brand visibility.
Depending on the chosen booking package, clients can expect between 250,000 to one million impressions through this programmatic approach combined with clearly defined reach packages and durations. News aktuell enables entry into digital outdoor advertising at relatively low costs compared to traditional methods.
„With ots Display Ads we provide our clients an appealing way to make their messages widely visible in public spaces without complex booking processes or hefty media budgets,“ explains Vithunan Lingeswaran, Managing Director at news aktuell. „This product perfectly complements our core values: swift distribution processes paired with maximum reach and visibility. We are continuously expanding our portfolio based on market needs while helping companies enhance their communication effectiveness.“
„Our screens are integrated into everyday life: where people live, work and spend leisure time. Through our partnership with news aktuell we ensure that PR content reaches audiences where it truly matters,“ says Dimitri Gärtner Co-Founder & Co-CEO of FRAMEN. „We merge traditional ots distribution networks with the dynamic capabilities of DOOH advertising—a combination that increases brand visibility not only within editorial offices but also across more than 11 thousand public screens.“
After each campaign concludes news aktuell provides comprehensive reporting detailing metrics such as impressions achieved during the run time along with information about cities reached and specific displays utilized.
For further details regarding features or booking options related to ots Display Ads visit: https://www.newsaktuell.de/ots-display-ads/
About news aktuell
news aktuell offers effective access for companies institutions associations seeking connections within media channels as well as reaching consumers directly . As a subsidiary of dpa , they provide personalized consultations ensuring successful publication efforts through streamlined press material dissemination . Utilizing digital tools like “ots”and “zimpel”, PR materials find pathways into diverse formats including classic print publications online platforms social networks . Additionally all client-generated PR materials get published via Presseportal.de -one among Germany’s most extensive PR portals – enabling outreach towards relevant target groups ranging from editorial teams specialized blogs influencers interested individuals alike . Their portfolio encompasses native ads premium media display ads placed strategically monitored campaigns using OTS monitoring by ARGUS individualized support during content production plus extensive knowledge sharing via academy resources established since1989 employing over135 staff members headquartered Hamburg while maintaining offices Berlin Frankfurt Munich too
About FRAMEN
FRAMEN represents an intelligent DOOH platform transforming conventional displays into engaging environments utilizing seamless integration strategies incorporating targeted advertisements real-time data insights harnessing advanced technologies precision showcasing contents effectively across premium locations such coworking spaces fitness centers hotels thus creating value both audiences site partners alike.
Advertisers benefit from quick setup opportunities offered through FRAMEN’s Ad Manager allowing them manage campaigns efficiently evaluate performance instantaneously while location operators monetize their screen space providing valuable content via Screen Manager.FRAMEN ensures timely engagement reaching appropriate demographics maximizing impact relevance efficiency.
Founded in2018 headquartered Berlin currently operating32 countries employing nearly100 professionals.
More information available at www.framen.com
Press Contact:
news aktuells GmbH
Janina von Jhering
Head Communication Marketing
Phone : +49 40/4113 -32598
vonjhering@newsaktuell.de