Lidl has launched its first international brand campaign today in 31 European countries under the slogan „Lidl is worth it.“ This campaign goes beyond being just a marketing message – it is a promise and an emotional connection to our customers.
A Promise to People
„Lidl is worth it.“ is a promise to the millions of people who trust us every day. Lidl believes that everyone should have the right to access high-quality and sustainable products that they can afford.
This principle of accessibility and affordability is not only at the core of the brand campaign airing from September 21st until the end of October. „Lidl is worth it.“ manifests itself in many aspects: in the variety of our high-quality own brands, organic products, and plant-based alternatives. It shows in the daily freshness we guarantee our customers, in providing secure supplies for families and communities, and in creating added value even on holidays and special occasions.
More Than Just Price: Social Value
The slogan goes beyond a mere price-performance promise. It is the guiding principle of our actions. „Lidl is worth it.“ means recognizing true value in life and appreciating what matters most to people: security, reliability, and realizing their dreams.
Our Responsibility And Promise For The Future
- to our customers: We strive for affordable quality daily and support as responsible partners in fulfilling life dreams.
- to our employees: We invest in their professional future and their life dreams.
- to our environment: We protect habitats while minimizing our ecological footprint as much as possible.
- to our partners: We build on long-term trustworthy partnerships to grow together sustainably securing a value chain.
Lidl creates real value for its customers, employees, business partners laying down a foundation for a strong sustainable brand with an enduring promise – for today & tomorrow.
- Nutrition Awareness:Lidls has aligned nearly all prices of vegan private label Vemondo with those comparable animal products by 2030 aiming at increasing plant-based food by 20%. Through an expanding organic range Lidle facilitates access to organically produced foods.
- Climate Protection & Energy Efficiency:A significant number Lidls stores are already equipped with photovoltaic systems contributing towards electricity generation further expanding network charging stations electric cars parking lots.
- Social Engagement:Lidle supports food banks daily donations food items through deposit donation button since over €35 million collected since 2008 cooperating charity brotZeit e.V., offering free breakfasts primary secondary schools nationwide around 20K students.
- Fair Compensation:An internal minimum wage €15 per hour significantly exceeds legal minimum wage requirements.
„Lid Is Worth It“ Campaign
The branding campaign runs from September21st until end October adopting integrated media strategy across all channels touching surprising clients emotionally about what truly pays off at Lidle explains Alexander Lafery head Marketing Liddle Service GmbH Co KG.
For more information about Lidel Germany click here.
Press contact:
Press office Lidell Service GmbH Co KG
07063/9316090 · presse@liddel.de