AVATR, a pioneering brand in electric mobility, is making a statement at the IAA Mobility 2025 by celebrating the world premiere of AVATR VISION XPECTRA. With the theme „Emotive Luxury,“ AVATR unveils its first Vision Car, marking the beginning of a new era in high-end mobility. The AVATR VISION XPECTRA will be showcased at booth KP185 in the IAA Open Space on Königsplatz.
Emotive Luxury: A New Era of Mobility
„With AVATR VISION XPECTRA, we make the invisible visible – the emotional connection between human and vehicle. Emotive Luxury becomes reality: not about status but resonance; not possession but feeling,“ explains Nader Faghihzadeh, Chief Design Officer and Executive Vice President of AVATR.
The Vision Car embodies the essence of the brand. Every surface, detail, and interaction is designed to create a deep emotional bond. Three emotional pillars define the experience: Bold Confidence, Vibrant Individuality, and Harmony with a Twist. Together they form an „Energy Force“ – an invisible pulse that brings life to the car.
A Living Being on Wheels
The sculptural exterior exudes presence and clarity while the interior conveys warmth and security. Intelligent sensors and reactive ambient lighting make the vehicle breathe and respond. At its core is The Vortex – more than just an interface: it’s a perceptive, learning interactive companion made of light and motion.
Inspiration and Innovation
Under Faghihzadeh’s leadership with two decades of experience including time at BMW shaping his design philosophy at AVATR has been influenced by significance and emotionality. His vision has transformed AVATR’s Global Design Center in Munich into a creative hub where each vehicle is crafted with sculptural clarity and emotional depth.
The Essence of AVATR
The brand represents vehicles with an Emotive Companion that accompanies users adapting to them.Values and emotions are perceived reflected by individuals.Every Avatr combines natural warmth futuristic sophistication.Materials surfaces selected based on emotions they evoke.Avatr targets New Era Pioneers enthusiasts aesthetics personal expression authentic connection technology human values.For them Avatr offers soulful systems over just smart products.
The Future Of Mobility
„Emotive Luxury“ stands as guiding principle for Avatr’s forward-thinking vision.The Avatr Vision Xpectra paving way future where vehicles offer companionship intuition personal resonance.The Vision Car presents transportation immersive emotionally enriching experience.
Avatr At Iaa 2025 Also Portfolio Overview
In addition to Avtr Vision Xpectra also showcasing series vehicles.Avtr 06 07 11 Royal Edition And 012 Each model already embodying promise Emotive luxury Visitors invited unique approach design technology booth KP185 In Iaa Open Space On Königsplatz Experience avtr preparing market entry Europe making booth must-visit interested future mobility.
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Avtr projection true self Essential Emotional connectivity self-expression social signaling At iaa2025 bringing avatrvision xpectra our vision future mobility point Journey just begun path ahead full possibilities concludes faghihzadeh.“
About avtar
Avtar leading premium brand intelligent electric mobility founded aim redefining relationship between humans vehicles.“emotional luxury core design philosophy Mobility understood beyond pure functionality.Avatar combines authentic design advanced technology consistently placing people needs forefront.Global Design Center Munich epitomizes creative innovation fusion foresight craftsmanship portfolio ranging from visionary cars series models Avatar paving way new era high-end-mobility.
For more information visit www.avtar.com/en
Press contact:
Press contact Avatar
Qian Chen
qian.chen@avtar.eu
Press contact Piston Agency
Katharina Bauer & Silvia Leißner
avtar@Pistonagency.com