news aktuell, a subsidiary of dpa, has launched an exciting new service called „ots Display Ads,“ which expands its distribution offerings. This innovative option allows businesses, organizations, and communication agencies to showcase their PR content on digital screens operated by FRAMEN across Germany. The new service can be booked alongside the traditional ots text-image distribution and promises impressive reach—up to one million impressions depending on the selected package.
With ots Display Ads, clients of news aktuell can display their text and image content in addition to their ots distribution on over 11,000 Programmatic Digital Out-of-Home (DOOH) screens throughout the country. This initiative is made possible through a partnership with FRAMEN, part of Axel Springer SE. These screens are strategically placed in high-traffic public and semi-public locations such as coworking spaces, gyms, hotels, and fast-food restaurants.
This offering provides extensive visibility even for those working with smaller budgets.
The duration of each advertisement ranges from ten to fifteen seconds over a total runtime of three days. ots Display Ads are particularly well-suited for brief yet impactful messages—such as announcements about events or product launches aimed at boosting brand awareness.
Depending on the chosen booking package, ots Display Ads guarantees between 250,000 and one million impressions. Thanks to programmatic delivery along with clearly defined reach packages and durations, news aktuell enables entry into digital outdoor advertising at relatively low costs.
„With ots Display Ads we present our clients an appealing way to make their messages widely visible in public spaces without complicated booking processes or hefty media budgets,“ states Vithunan Lingeswaran, Managing Director at news aktuell. „This product perfectly complements our core offerings: rapid distribution coupled with straightforward processes ensures maximum reach and visibility. We continuously expand our portfolio based on market needs while helping companies enhance their communication effectiveness.“
„Our screens are integrated into everyday life: where people live work and spend leisure time. Through collaboration with news aktuell we deliver PR content exactly where it garners genuine attention,” explains Dimitri Gärtner Co-Founder & Co-CEO. “We merge traditional ot-distribution networks with the dynamic capabilities of DOOH—a combination that elevates brands not only within editorial offices but also across more than 11 thousand public-facing screens.“ This strategy allows them to connect effectively with audiences precisely when it matters most—ensuring relevance visibility impact.”
After each campaign concludes news aktuell provides comprehensive reporting detailing metrics such as impressions duration number of cities served ad placements made among other insights regarding displayed screens.
For further details about features options available for booking ats display ads visit: https://www.newsaktuell.de/ots-display-ads/
About News Aktuell
News Aktuell offers companies institutions associations effective access both media consumers alike enabling seamless publication efforts via personal consultations tailored towards client needs.. Utilizing tools like OTS Zimpel enables dissemination across various formats including print online social networks . Furthermore all client press releases published onto Presseportal.de—a leading German PR portal ensuring global outreach targeting diverse audiences ranging from editorial teams niche blogs influencers private individuals alike . Additional services include native ads premium publications ,display advertisements strategic locations ,comprehensive monitoring solutions via OTS-Monitoring ARGUS individualized support during content production extensive knowledge sharing through News Aktuell Academy since inception back in ’89 employing over135 staff members operating out Hamburg alongside branches located Berlin Frankfurt Munich
About FRAMEN
FRAMEN stands out as an intelligent DOOH platform transforming displays into engaging environments integrating seamlessly targeted advertising real-time information leveraging smart technology data-driven precision delivering value both audience location partners .
The FRAMEN Ads Manager empowers advertisers allowing quick programmatic campaign bookings management performance evaluation done instantaneously while location operators monetize screen space providing valuable content utilizing Framen Screen Manager thus reaching right people moments making public digital media impactful dynamic effortless experience .
SFounded back in2018 headquartered Berlin currently operates across32 countries employing nearly100 professionals dedicated enhancing industry standards innovation progress .
You can find more information by visiting www.framen.com
Pressekontakt:
news aktual GmbH
Janina von Jhering
Leiterin Kommunikation und Marketing
Telefon: +49 40/4113 – 32598
vonjhering@newsaktuell.de